Betfred is a UK-based bookmaker named after its characterful Northern England frontman and founder Fred Done. It was first established as a single shop in Ordsall, Salford, in 1967. Its turnover is over £1.5 billion, a nearly threefold rise since 2003's £550 million.[1] The company has more than 700 UK betting shops.[2] It claims to be both the world's biggest privately owned betting company, and the UK's biggest privately owned retail outlets. It sponsors a number of sporting events, including the Betfred Premier League in snooker, and the Betfred Mile and Betfred Gold Cup in horse racing. Betfred has been nominated as the official bookmaker for the new, revamped Wembley Stadium. Their head office is Birchwood Warrington in the old spectrum arena. The managing director is John Haddock who first started with the company as a Regional Manager. They are now in the process of moving their telephone betting functions to Gibraltar under the name Petfre - the first three letters of the names of the co-founde
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