BETDAQ is the trading name of Global Betting Exchange, a betting exchange operator based in Ireland. It is the largest betting exchange operator in the market, and has always struggled to cope with the advantage held by Betfair of being the first starter.[1] In the Betfair forums, they are known as 'the purple site' due to Betfair forum rules which prohibit information that 'contains any promotion of any competitors of Betfair or their products'.[1] The company was founded in 2000 by leading Irish businessman Dermot Desmond and started trading in September 2001. Its headquarters are located in the International Financial Services Centre in Dublin, and it employs about 100 people. The company offers betting markets on a range of international sporting and other events, and claims to handle in excess of £20M worth of bets every week. It operates separate international and UK versions of its main site, and in early 2006 launched BETDAQ Express, with a simplified interface and functionality. In 2003, BE
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